Sard Verbinnen & Co provides strategic communications advice and services to help clients manage overall positioning and specific events affecting their reputation, business, and market value. We work on behalf of multinational corporations, smaller public and private companies, investment firms, professional services firms, educational and cultural institutions, and high-profile individuals.
Our firm is recognized for delivering thoughtful and candid strategic advice, excellent written product and tactical execution, and tireless advocacy on behalf of our clients. SVC is distinguished by our strong relationships and credibility with the media and deep understanding of the business, investment and thought leadership communities. These attributes are integral to the firm’s ability to help clients successfully manage challenging matters and communicate effectively.
Through our wholly owned subsidiary, ARC Research, SVC employs the latest in primary research methodologies and tactics, including focus groups, 1:1 interviews, ethnographic research, surveys, polls and statistical analysis, to uncover what is driving attitudes and behaviors. ARC’s professionals draw from diverse backgrounds in social science and business, with over two decades of experience.
SVC’s proprietary internal training programs ensure our clients get best-in-class service and advice from our professionals.
SVC provides full service video message development and production capabilities, facilitated by its in-house video studio. SVC has produced videos for clients on various subject matter including: merger announcements, roadshows, IPOs, CEO succession, issues advocacy, activism defense, proxy advocacy, product introductions, company milestones, thought leadership and public outreach.
SVC advised Samsung Electronics on its pending cross-border acquisition of HARMAN Industries. The transaction accelerates Samsung’s growth in the attractive automotive and connected technologies markets.
SVC has provided strategic communications counsel on a number of recent, high-profile mergers and acquisitions.
SVC advised Medivation in connection with its hostile defense against the consent solicitation launched by Sanofi, and subsequently in connection with its agreement to be acquired by Pfizer Inc. in a deal valued at more than $14 billion.
SVC advised Tesla on its acquisition of SolarCity in all-stock transaction valued at $2.6 billion. The combination creates the world’s only vertically integrated sustainable energy company.
SVC supports Alibaba on its Global Shopping Festival, an annual event held in November. In a 24-hour period, Alibaba facilitated $17.8 billion in gross merchandise volume on its China and international marketplaces, making it the largest shopping day in history and surpassing its previous record.
SVC developed and is executing a geographically and demographically targeted advertising campaign for Takata Corporation utilizing digital and mobile platforms, digital billboards, and digital & terrestrial radio. The campaign is designed to raise consumer awareness and increase repair rates on the current automotive airbag inflator recall, the largest and most complex safety recall in U.S. history.
SVC worked alongside other All Souls and New York Cares volunteers to serve meals at the All Souls soup kitchen in a restaurant-style setting, and assisted with clean-up efforts following meal service.
SVC advised United Airlines regarding the settlement of a proxy contest waged by Altimeter Capital Management, L.P. and PAR Capital Management, Inc.