Sard Verbinnen & Co provides strategic communications advice and services to help clients manage overall positioning and specific events affecting their reputation, business, and market value. We work on behalf of multinational corporations, smaller public and private companies, investment firms, professional services firms, educational and cultural institutions, and high-profile individuals.
Our firm is recognized for delivering thoughtful and candid strategic advice, excellent written product and tactical execution, and tireless advocacy on behalf of our clients. SVC is distinguished by our strong relationships and credibility with the media and deep understanding of the business, investment and thought leadership communities. These attributes are integral to the firm’s ability to help clients successfully manage challenging matters and communicate effectively.
SVC developed and is executing a geographically and demographically targeted advertising campaign for Takata Corporation utilizing digital and mobile platforms, digital billboards, and digital & terrestrial radio. The campaign is designed to raise consumer awareness and increase repair rates on the current automotive airbag inflator recall, the largest and most complex safety recall in U.S. history.
In May 2016, SVC advised on several of the most high-profile U.S. and cross-border mergers, acquisitions, spin-offs, litigation and other notable matters.
SVC advised Didi Chuxing, the world’s leading one-stop mobile transformation platform, in announcing Apple’s $1 billion investment in the company as part of its current financing round.
SVC advised The Sherwin-Williams Company on its pending acquisition of The Valspar Corporation, in a transaction that will create a premier global paints and coatings company.
SVC worked alongside other All Souls and New York Cares volunteers to serve meals at the All Souls soup kitchen in a restaurant-style setting, and assisted with clean-up efforts following meal service.
SVC is advising United Airlines regarding the proxy contest waged by Altimeter Capital Management, L.P. and PAR Capital Management, Inc.
SVC advised Samsonite International on its proposed acquisition of Tumi Inc. in an all cash, cross border transaction valued at $1.8 billion.
SVC advised Didi Kuaidi and GrabTaxi, the leading rideshare platforms in China and Southeast Asia, respectively, on the announcement of their global partnership with San Francisco-based rideshare company Lyft and Indian rideshare company Ola. Under the partnership, the four companies will leverage each other’s technology, local market knowledge and business resources so that international travelers can seamlessly access local on-demand rides by using the same application they use at home.
SVC supported Alibaba on its record-breaking 11.11 Global Shopping Festival, an annual shopping day held on November 11. During the 24-hour festival, Alibaba facilitated $14.3 billion in gross merchandise volume on its China and international marketplaces, making it the largest shopping day in history and surpassing the previous record set by Alibaba in 2014. In celebration of the 2015 event, Alibaba rang the New York Stock Exchange’s Opening Bell remotely from Beijing.
In October 2015, SVC advised SanDisk Corporation on its acquisition by Western Digital in a cash-and-stock transaction valued at $19 billion.
SVC CEO George Sard recently joined a panel of experts on shareholder activism at the Silicon Valley Directors’ Exchange at Stanford Law School. The panel focused on recent trends in activism, including how any public company can be the target of an activist hedge fund.