Learn more about Sard Verbinnen & Co

What We Do

Areas of Practice

  • Corporate Positioning

    Our firm has extensive experience developing and managing corporate positioning programs to shape an individual’s or institution’s image among its key constituencies. We partner with clients to develop strategies and initiatives based on thorough research, sound judgment and creative thinking. SVC serves as communications advisor to boards and senior management of some of the largest and best known public and private organizations worldwide, as well as small and mid-cap companies.

  • Transaction Communications

    SVC advises clients in the U.S. and abroad, together with their financial and legal advisors, on a wide range of equity and debt transactions, such as negotiated mergers and acquisitions, hostile offers and defenses, proxy contests, shareholder activism, LBOs, IPOs, and financial restructurings and bankruptcies. Our role typically encompasses strategic counsel and message development, media relations, crafting communications materials for all audiences (including investors, employees, customers, and partners), creating transaction websites and announcement advertising, developing and implementing social media strategies, and coordinating overall announcement logistics. Our advisory and support services do not end on announcement day. For example, in an M&A situation, we assist our clients throughout the integration process to communicate effectively to all critical constituencies so that they understand the transaction benefits and key milestones.

  • Litigation Support

    The firm, which has a number of former practicing attorneys on staff, works closely with clients and their legal advisors to develop communications strategies surrounding a wide range of legal matters, including criminal charges, securities and shareholder litigation, regulatory and antitrust matters, mass torts and other product liability claims, contract disputes, and employee complaints. SVC’s litigation support practice was recently ranked by Chambers and Partners as a Top Tier Band-1 PR Firm. We also support clients in complex intellectual property disputes, including patent, copyright and trade secret matters in state and federal courts, the International Trade Commission, the Patent and Trademark Office and overseas jurisdictions. Our approach involves developing a thorough understanding of the legal issues and litigation path, preparing communications materials and strategies for managing potential outcomes, educating key constituencies, and ensuring that the communications approach aligns with and supports the legal strategy.

  • Proxy & Governance Consulting

    SVC also provides a range of advisory services in the corporate governance and proxy communications arena. We bring a strong understanding of key corporate governance issues and how they are viewed by investors, and have experience engaging with proxy advisory groups and governance professionals at major institutions. Our expertise is not just limited to the proxy season – the firm’s professionals can provide counsel to corporate boards and senior executives on how best to listen to and communicate with shareholders throughout the year on issues that matter to them most in evaluating company, management and board performance.

  • Special Situations & Crisis Communications

    SVC provides candid, pragmatic counsel to boards, senior executives, and high-profile individuals on a wide range of crises and special situations, from cyberattacks, product recalls and industrial catastrophes, to emergency executive successions and major regulatory/litigation events. We understand the critical importance of speed, combined with sophisticated strategic thinking and robust, agile execution. Our role includes strategy development and ongoing counsel, messaging and preparation of multiple-audience communications, development and execution of social media strategies, media relations, investor relations, and on-site support.

  • Cybersecurity & Data Privacy

    We have critical expertise in helping companies prepare for and communicate about a wide range of incidents, from state-sponsored cyberattacks to cyber extortion to point-of-sale hacks. Our team is distinguished by its breadth of experience and includes former cybersecurity lawyers, IT security engineers, government officials and private-sector senior executives. Protecting reputation is paramount, and we bring our full scope of capabilities to help companies across all major industries achieve that goal. Our communications services include everything from preparing for and responding to a live situation to post-incident recovery and litigation.

  • Public Affairs

    SVC’s Public Affairs practice, based in Washington, D.C., draws on decades of high-level government, campaign and policy experience to support the needs of clients throughout the United States and abroad for fully integrated public affairs counsel in transformative high-stakes situations that can affect their reputation and value. We work closely with our clients as they seek to advance critical interests by minimizing risks and maximizing opportunities through thoughtful policy positioning and reputation management. SVC supports clients through all aspects of government oversight, including M&A reviews (for example, CFIUS and antitrust), other regulatory actions, hearings and investigations. All of this work is seamlessly integrated into SVC’s overall strategic communications support.


  • Media Relations
  • Investor Relations
  • Research & Market Intelligence

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