Media Relations
An effective media relations strategy is crucial to shaping and managing perceptions of an organization and its management team. The firm’s experienced professionals carefully assess each client’s specific situation and recommend an overall media strategy, including whether to be proactive or reactive.
SVC’s deep relationships and credibility with senior editors and journalists at major broadcast, print, wire services and online outlets, as well as industry trade press and influential blogs, enable us to execute the strategy effectively. Clients benefit from our ability to develop concise, clear messages, and to disseminate them across any medium.
The firm’s professionals serve as on-the-record spokespersons when appropriate, arrange editorial board meetings, and assist clients with media tours, op-ed development and placement, media training, and tracking and analysis.